Originality and market recognition are one of the key segments of any successful business. Long-term business with a vision also implies the parallel construction of the identity of the goods or services on which the activity is based on. This is especially important in doing business online, where the verbal or graphic solution is what makes our product or service known at first glance, taking into account that in the online world this type of label is often something that can distinguish our product from the mass of similar solutions whose identity is distinguished by generic or descriptive characters.
When placed in the context of the internet, the term trademark is indistinguishable from the name of the internet domain, and precisely that relationship is one of the internet branding temptations, that is, trademark protection in an online environment.
A trademark is a right that protects a verbal or graphic symbol on the market that serves to distinguish one’s goods or services from the same or similar goods and services of another person’s care. It can be a collective, guarantee or individual trademark, which is the most commonly used in practice.
- Submission of registration applications for local trademarks
- Submitting international trade mark applications
- Submission of urgent requests
- Exercise of the right to trademark protection – conducting out-of-court and court proceedings
- Legal opinions
- Procedures for trademark infringement by registering and using an Internet domain name
Trademark registration is important because it gives the proprietor certain rights to protect their business interests, and thus he has the right to prohibit other persons from unauthorized use of a sign identical with his earlier trademark for goods and services that has been confirmed within the registration, as well as to use a sign similar to its earlier trademark for the same or similar type of goods or services if there is a likelihood that there will be confusion in legal transactions or with the relevant public. Also, the holder has the right to prohibit the affixing of the trademark to the goods and packaging, as well as to prohibit the other person from offering such goods, placing them on the market or storing them for that purpose, importing or exporting them, as well as using the trademark in business communication , documents, or advertising.